Coverage Plans for Masters 2011, Now Hits The Market

For the 2011 Masters Tournament, which is scheduled on April 4-10, golf aficionados will have to do with, well, latest gadgets and expanded coverage in lieu of the Tournament’s official website, including the iPad, mobile gadgets, and the television broadcast. Well, you’ll have to do with it, as a matter of fact, techie.

"We have always been intent on conveying the beauty and excitement of the Masters in an innovative and enriching manner through the many ways people choose to experience the Tournament," that’s according to Billy Payne, the Chairman of Augusta National Golf Club and the Masters Tournament. "Each year, we continue to improve these offerings by balancing our high standards for production with the latest advances in technology, all in an effort to reach more people in more entertaining ways."

A remake of Masters.com can now be accessed and is regularly updated with blogs, photos, and videos by popular demands. For the big Masters Week, the site will also feature these babies:

• Eight live video channels, all available in HD-quality

• DVR functionality that allows users to rewind to key moments during live action

• Exclusive live scoring with integrated leader board highlights

• The Internet's only live, 3D video stream for users with 3D-capable computers

• Comprehensive news coverage, highlights, scores, statistics and player information

For those who have the despicable yet sleek iPad, the Masters crashed the market with its first application within the App Store which is made to complement the television broadcast and follow Masters Tournament wherever you go.

The Masters also have applications available for use in the iPhone and Android-based phones, featuring exclusive live scoring, Masters Radio, pairings news, video highlights, and interviews.

And for the final dash of bliss, released previously last September, the television coverage of the live Masters tournament includes one more hour on Thursday and Friday. For the US, Masters will air on ESPN 3-7:30 pm, with 3D programming on ESPN 3D; plus two hours from Wednesday’s Par 3 Contest and all four rounds of Tournament action. Would you ask for more? This is better than ever!